It all starts with our marque, brand, and values
It’s got an unmistakable resemblance to the mighty Eye of Horus. We’ve done this with intent to bring such an iconic Egyptian symbol to modernity. It’s a symbol of the core elements of life of the day. Elements when all bundled up represent our core values. In spiritual numerology, the symbol itself amounts to 63/64ths – near a whole but not quite. Smell, sight, thought, sound, taste, and touch all play a vital role in the sum itself. It’s been often theorized that this symbol speaks to the impossibility of perfection.
In our opinion, an inspired and enlightened consciousness in one’s work can amount to a whole. This requires adding a seventh component to make up the final 64th of the puzzle. Every project, client, and dream necessitates a unique balance of these values. They are as follows:
T – Tschirhart. In 1982, we restructured our focus and our brand. Prioritizing our family’s love and our sure hearts as Tschirharts made simple sense to us. It still remains a significant piece of how we do our work. We hope it assures each of our clients that our family’s pride and work ethic go into every single project. Keeping our past tied to our present keeps us grounded to our values moving into the future no matter what.
H – Heart. Our original marque split the initial and the heart, as it represents a value all its own. The shape is more abstract and contemporary than most hearts in the digital era. That’s intentional as a certain level of uniqueness goes into all intricate work we do. Loving our body of work and quality of service keeps heart in the value ranks with distinction.
E – Eye. This is the eye of the creator; Once forged together it is hard to separate the various qualities from each other and thus it is the bringing together all of these qualities into “the eye” that really adds profound depth and insight. It is the things we see, that bring us delight and pleasure. This can leave us and others in awe and wonderment. As a creator of fine things it is the eye, both the physical and abstract, that helps us see individual elements and how they can fit together to create something new. It is this that adds dimension to life of great breath and depth. Ultimately you are the creator, we the master craftsmen.
B – Beauty. “Beauty is in the eye of the beholder”, thus it is our privilege to design products to satisfy the eye of each individual.
I – Insatiable. The love for life is insatiable. It is hard to satisfy that yearning desire to enjoy our loves, to satisfy our desire to achieve the best we can do. Personally we have an “Insatiable appetite for Excellence.”
A – Appetite. To hunger, to desire, can motivate us to achieve. We have an appetite for quality and unique personalized design. Let us satisfy your appetite.
E – Excellence. At the outset, we mentioned that six is the symbol of imperfection and seven a number for perfection. We realize that in our present state, reality is, we are in an imperfect world. Perfection though unattainable in this world inspires us to move forward. The things we build will in time fall apart as has the Egyptian dynasties and as their pyramids do. Excellence, though, is attainable even now. Excellence is creating the best designs, using the best materials. Excellence is doing the best with what you have to work with.